Hello, I'm Ricky.
I'm a growth marketing strategist based in Malaysia.
About Me
I have over 20 years of experience driving both B2B and B2C marketing strategies across Asia Pacific, and the Middle East & Africa regions.
Delivering ROI and tangible business growth.
Throughout my career, I’ve led cross-functional teams, spearheaded digital transformation initiatives, and developed comprehensive marketing campaigns that have resulted in significant increases in lead generation and customer acquisition.
I oversaw multi-regional marketing strategies, delivering higher ROIs and generating targeted marketing-qualified leads. I’m passionate about blending creativity with analytics to optimize campaign performance and build lasting client relationships.
Specializations
Marketing Strategy
Developed and executed comprehensive marketing strategies that drove regional brand growth and increased market share. Utilized data analytics tools like Formstack, Google Analytics and Microsoft Office for market research and performance tracking.
Project Management
Led cross-functional teams to successfully deliver marketing projects on time and within budget. Skilled in using project management tools such as Quip and ClickUp.
Team Leadership
Directed and motivated diverse marketing teams, fostering a collaborative and high-performance culture. Proficient in leadership tools like Teams and Zoom for communication and team coordination.
Creativity & Innovation
Spearheaded creative campaigns that resulted in increased customer engagement and brand loyalty. Utilized brainstorming techniques and innovation tools like Adobe Creative Suite.
Digital Marketing
Implemented cutting-edge digital marketing initiatives, including SEO, SEM, social media, video and email marketing. Experienced with tools like Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Active Campaign, Sprout Social, and Mailchimp.
Web Development
Collaborated with web development teams to enhance user experience and optimize websites for better performance. Familiar with web development tools such as WordPress, Woocommerce, HTML/CSS, Sitecore, and Adobe Dreamweaver.
Relationship Management
Builds and maintains strong relationships with key stakeholders, including clients, media partners, and internal teams, using CRM platforms like Salesforce, Formstack, and Active Campaign.
Lead Generation
Developed and executed lead generation strategies that consistently exceeded targets. Utilized lead generation tools like LinkedIn, Formstack, and Zapier.
Content Creation
.Produced high-quality content, including blog posts, articles, and multimedia, that resonated with target audiences and supported marketing goals. Proficient in content creation tools like Adobe Creative Suite, and Speechelo.
Education Background
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Professional Journey
My expertise spans across lead generation, digital transformation, creative design, project management, and customer acquisition in industries ranging from medical to manufacturing.
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Selangor, Malaysia
Strategy Development
Spearheaded comprehensive B2B marketing communications strategies across North & Southeast Asia, Australia, and the Middle East & Africa regions. Developed and executed digital campaigns tailored to diverse markets, generating over 4,300 marketing- qualified leads and significantly increasing sales opportunities.
ROI Achievement
Achieved remarkable ROI growth, starting with 500% in the first year, 6,000% in the second, and culminating at 7,700% in the third year through innovative digital marketing initiatives, including paid advertising, content marketing, and SEO optimization.
Lead Generation
Developed a Salesforce-integrated lead qualification system, enabling more efficient lead tracking and sales follow-up, which influenced USD 7.7 million in closed deals.
Team Leadership
Established and led a shared service marketing division in Malaysia, overseeing a cross-functional team that supported marketing efforts across multiple regions, improving campaign execution and response times.
Content & Digital Management
Managed all aspects of digital marketing, including the development of landing pages, social media content, and email campaigns. Controlled regional websites and ensured consistency across platforms to increase engagement and brand presence.
Kuala Lumpur, Malaysia
Digital Marketing Leadership
Directed and managed all digital marketing activities for a diverse client base, including automotive, medical, property, and engineering sectors. Led end-to-end campaign management from conceptualization through execution, covering SEO, SEM, social media marketing, video production, and email marketing.
Campaign Results
Delivered extraordinary ROI, such as a 107,000% increase for a client in the automotive sector and a 780% ROI for a medical client, helping their niche business close 22 new cases in just nine months through a targeted digital strategy.
Client Relationship Management
Fostered long-term client relationships by continuously optimizing campaigns, staying ahead of trends, and delivering personalized marketing solutions that met client needs and drove tangible results.
Project Management
Managed a global team of digital experts, including designers, developers, and content creators, to execute seamless campaigns. Coordinated efforts across local, remote, and international teams, ensuring timely project delivery and outstanding results.
Business Development & Growth
Played a key role in helping traditional businesses transition into the digital space, significantly expanding their online presence and driving a substantial increase in customer acquisition.
Shah Alam, Malaysia
Sales & Marketing Execution
Played dual roles in both sales and marketing, combining customer acquisition with strategic marketing initiatives for engineering solutions in Malaysia, Indonesia, Thailand, and South America. Developed hydraulic system solutions and led marketing efforts to promote them to industrial clients.
Client Relationship Building
Developed long-term relationships with key clients across the manufacturing, engineering, and technology sectors, helping to maintain continuous revenue growth. Acquired new clients while managing existing accounts, leading to an increase in annual sales.
Team Management
Directed cross-functional teams of technicians and sales staff in marketing and delivering complex solutions to large clients, coordinating both on-the-ground and remote efforts to meet client specifications.
Cardiff, United Kingdom
Database Management
Developed, set up, and regularly updated the computer database for the international students’ distribution list, improving communication and coordination.
Administrative Support
Managed various administrative tasks, including mail shots, data entry, and correspondence for the international office.
Event Collaboration
Played an active role in organizing the University’s Open Day, assisting with planning and logistical support.
Student Support
Supervised the airport pickup and onboarding process for newly arriving international students, enhancing their initial experience.
Kuala Lumpur, Malaysia
Mechanical Design & Drafting
Designed mechanical building services and produced technical drawings, supporting the development of large-scale engineering projects.
Coordination with Authorities
Managed correspondence and submissions to local authorities, ensuring compliance with regulations and project specifications.
Project Management
Attended site meetings to address and resolve technical issues, collaborating with stakeholders to ensure project milestones were met.
Tender Preparation
Compiled and prepared tender documents for submission, contributing to the successful bidding on high-profile projects.
Brands I've Helped Grow
